Digital Communications Engagement
In today’s digital world, consumers of digital messaging are also producers of digital content. Today’s professionals must not only keep up with the near-constant changes in media platforms but must use multiple channels to generate content and listen to users. This course helps build a foundation in current digital practices and emerging media technologies, including digital brand storytelling, content marketing strategy, social media marketing, influencer marketing, and search engine optimization (SEO).
- Credits: 3 credits
- Spring (subject to change)
- Course ID: CMS 714
What You'll Learn
Identify channel strategies and activate those channels.
Generate content, utilize brand ambassadors and influencers, and leverage the role of the corporate newsroom in ways that tell a coherent story.
Design strategies for empowering the public/consumer through digital channels.
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Course FAQs
What is asynchronous?
Asynchronous learning means that the instructor and the students in the course all engage with the course content at different times (and from different locations). The instructor provides students with a sequence of units which the students move through as their schedules permit.
What is the course structure?
Courses are offered fully online and are asynchronous. There is an optional, live interactive session offered weekly so students can engage with one another and with the faculty member.
How long is each course?
Our mini-sessions (or terms) are 7.5 weeks long, and courses are offered in each mini. Each semester consists of 2 mini-sessions.
How many courses can I take in a mini-term?
We have structured our courses so students can take one course at a time; this is especially important for students balancing full-time employment. We do permit students to take a maximum of two courses in 1 mini-term (i.e. 6 credits over a 7.5 week period). While taking more than two courses in one semester may seem appealing, these online accelerated courses can be difficult to manage, especially while working full-time. In addition, taking more than one course in a mini session could cause conflicts in your weekly live sessions (i.e. they could be offered on the same day and time).
What is a part-time course load vs. a full-time course load?
Part-time in SPS is defined as 3 credits (1 course) per semester, and full-time is defined as 6 or more credits (2 or more courses) per semester. Every course at SPS is 3 credits.
How fast can I earn a master's degree?
You can finish an SPS program in as little as 16 months if you take a course every mini semester*. If you need more time, that's okay too! We offer flexibility so you can go your own pace.
*This is for 30 credit hour programs only.
*This is for 30 credit hour programs only.