Marketing Analytics and Data Visualization
Learn best practices for gathering, interpreting, and presenting compelling digital data to inspire positive action. This course teaches professionals to use analytical techniques and growing-edge software tools to generate marketing insights and to address marketing problems.
- Credits: 3 credits
- Spring (subject to change)
- Course ID: DMG 720
What You'll Learn
Study marketing analytics, including the use of analysis techniques to generate marketing insights and to solve marketing problems.
Discuss data mining, segmentation, customer modeling, product/feature development analysis, and the communication of data-derived insights via data visualization.
Utilize cutting-edge software tools will be integrated into this course.
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Course FAQs
What is asynchronous?
Asynchronous learning means that the instructor and the students in the course all engage with the course content at different times (and from different locations). The instructor provides students with a sequence of units which the students move through as their schedules permit.
What is the course structure?
Courses are offered fully online and are asynchronous. There is an optional, live interactive session offered weekly so students can engage with one another and with the faculty member. 

How long is each course?
Our mini-sessions (or terms) are 7.5 weeks long, and courses are offered in each mini. Each semester consists of 2 mini-sessions.
How many courses can I take in a mini-term?
We have structured our courses so students can take one course at a time; this is especially important for students balancing full-time employment. We do permit students to take a maximum of two courses in 1 mini-term (i.e. 6 credits over a 7.5 week period). While taking more than two courses in one semester may seem appealing, these online accelerated courses can be difficult to manage, especially while working full-time. In addition, taking more than one course in a mini session could cause conflicts in your weekly live sessions (i.e. they could be offered on the same day and time). 

What is a part-time course load vs. a full-time course load?
Part-time in SPS is defined as 3 credits (1 course) per semester, and full-time is defined as 6 or more credits (2 or more courses) per semester. Every course at SPS is 3 credits.
How fast can I earn a master's degree?
You can finish an SPS program in as little as 16 months if you take a course every mini semester*. If you need more time, that's okay too! We offer flexibility so you can go your own pace.
*This is for 30 credit hour programs only.
*This is for 30 credit hour programs only.