Lauren Burns
Chief Marketing and Student Services Officer
Company/Organization: Wake Forest University, School of Professional Studies
Lauren joined Wake Forest in May 2021. Lauren previously served as the Senior Vice President of Marketing at Colorado State University, where she was a member of the founding team for the global campus, leading various student-facing areas, such as marketing, enrollment, student advising, student success, and learning solutions (B2B).
Lauren spent several years in Financial Technology heading the digital marketing, experience, and technology efforts in a large scale brand with 300+ products including the implementation and management of all marketing technology stack including integrations (HubSpot, Salesforce, Tableau, GA4, etc.) to create one view of the customer.
In her role with the SPS, Lauren sets the strategic and operational direction of the marketing, market intelligence, student recruitment, financial aid and students accounts, and student service functions of the school.
Lauren also serves on the Board of Directors and Marketing Chair for Dahlia Grove, a nonprofit justice enterprise seeking to empower and employ women survivors of human trafficking, domestic violence and exploitation.
She lives in Charlotte with her children, and a corgi named Saban (Roll Tide!).
Education:
Stanford University, Graduate Certificate, Strategic Marketing Management
MIT Sloan School of Management, Graduate Certificate, Strategy in a Global World
Colorado State University, M.S., Management
University of New Mexico, B.S., Psychology
Interests:
Mom hacks in raising toddlers
Travel
ASL
Women’s rightsÂ