Digital Marketing and Analytics Certificate
Level Up Your Analytical Skills in a Fast-Paced Industry
Whether you are ready to launch your career in digital marketing or are a professional looking to hone your craft, a Graduate Certificate in Digital Marketing and Analytics helps you develop the in-demand skills to grow in this rapidly expanding industry. This online program dives into the power of data and how to effectively use it to drive strategy.Â
Conducted 100% online, you’re able to work through the courses at your own pace. Develop the skills to add value to any organization’s marketing and growth efforts.
At a Glance
- Format: Online
- Tuition: $15,048
- Courses: 4 courses
- Term: Spring 2026
Certificate Courses
There are 4 required online courses, which are not in any prescribed order. You may take them in the order that works for you when your selection is available.
Meet the Experts Guiding Your Journey
To accelerate your career growth, reach your professional goals, and expand your network, we created a Programmatic Advisory Board (PAB) to bring knowledge from experts in the field into the classroom. These board members are committed to your academic excellence and keeping Wake Forest University School of Professional Studies graduates industry-competitive and globally impactful.
Ready to
start your tomorrow?
Career Prospects
and Outcomes
More than ever, organizations recognize the importance of analytics in their marketing approach. That means they are looking for professionals who are able to effectively analyze and leverage data using the latest technologies:
- 54% of companies from a 2022 survey expect to increase their marketing budget
- That same survey found 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months.
- 860,000 job openings for digital marketers in 2022
After completion of the program, you can take the credits you’ve earned and apply them toward earning a Master’s degree. In the ever-evolving marketing landscape, stay on the top of your game!
Paying for your certificate
There are several financial assistance options, including financial aid, available for you to start this journey and see your career take off.
The SPS Office of Financial Aid is here to help you navigate various funding resources through scholarship opportunities, employer reimbursement, the FAFSA, and more.
Admission Criteria
To enroll a candidate must complete an online application, in which they will submit:
- A resume
- A bachelor’s degree transcript from an accredited college or university*
Also, candidates must complete a virtual or written interview with a Student Success Manager.
*An unofficial transcript is acceptable for admission; an official transcript is due by the start of the first course.
The Students of Wake Forest SPS
